[CIO] Oracle Buys Art Technology Group for $1 Billion
What an article! I started reading because of the title and my love for art, and got such a pleasant surprise as I continued. You can't get through the first two paragraphs without coming across an eyeful of terms we've learned this semester.
The lead tells us that Art Technology Group is in fact an e-commerce vendor.
Next we have this exciting composition: "ATG's technology will be "highly complementary" to Oracle's existing lineup of CRM (customer relationship management) ERP (enterprise resource planning) and other software, according to a statement."
Getting a little more descriptive on e-commerce: "Moreover, e-commerce is increasingly about creating a personalized experience for customers."
Further along in the article rival organizations are brought in. They mention IBM's recently purchased Sterling Commerce is a business-to-business sales driven organization.
As the article nears it close we reach another exciting paragraph.
"While ATG benefits Oracle, the reverse is true as well, according to Forrester Research analyst Brian Walker. 'Oracle has had a significant hole in terms of e-commerce capability needed by their ERP, CRM, and supply chain clients,' he wrote in a blog post. 'ATG has lacked enterprise order management and CRM capabilities required by their more sophisticated clients.'" (Also note, he wrote this in a BLOG!)
And CIO does not disappoint us in their close: "Oracle has had an IT orientation, selling into the technology teams and seeking to drive value to the CIO. ATG has had a largely business orientation, seeking to drive the goals and objectives of the channel leaders and CMO."
Awesome article find Merrill! This firm, Art Technology Group, is a perfect example of a firm that employees technology and the trending e-commerce personalization to better suit the needs of their customer. This clearly shows the customer is in the driver seat, especially in today's IT society. The Art Technology Group is making enterprise changes to best fit the needs of its customer. IT at work! Beautiful!
ReplyDeleteWow, this article has more IT terms in it than most of Dr. Shwarz's lectures! It is a great article that matches perfectly with the material we have covered this semester. It shows us once again that companies are having to address what the individual consumer wants. Like Erika said, this is IT at its best!
ReplyDelete